The visual identity for the 'Opening Paths' campaign was designed to evoke a sense of movement, discovery, and opportunity. The concept centers around the idea of a path or journey, symbolizing the endless possibilities that lie ahead for students. Bold, clean lines and dynamic shapes represent the clarity and direction that Scuola Politecnica di Design offers to its learners. The use of bright, forward-looking colors reflects the optimism and energy of embarking on a creative journey. Through this visual language, we aim to inspire students to take the first step toward their future, guided by the support and expertise of the institution.
