The "IMP" branding project draws from the energy and dynamism of the word “IMPulso," meaning impetus in Latin. Each aspect of the brand evokes movement, strength, and creativity, aligning with an active lifestyle. Key concepts like IMPacto (impact), IMPresión (impression), and IMPulsa (boost) showcase the brand’s ability to spark change and leave a lasting IMPression. "IMP" embraces the unexpected (“IMPrevisto”) and breaking through barriers (“IMPasse”) in an empowering way.
While centered on energy drinks, the brand also offers products that reinforce an active lifestyle, embodying vitality and IMPeccable quality. More than just a brand, "IMP" promotes a vibrant way of living, encouraging customers to “IMPpulsa tu día" with every sip.
